Multichannel advertising helps media buyers extend reach of a campaign and target local audiences more effectively. Whether online or offline, each local media channel offers a unique opportunity for advertisers to leverage elements such as sigh
t, sound, and motion to deliver their message.
The ability for a media channel to engage an audience at a specific stage in the consumer decision process should be considered relative to its effectiveness as a communication vehicle to inform and persuade.
Some media channels are best suited to raise awareness (radio, television), while others, such as print or online, can deliver more detailed product information in the consideration and evaluation stages of the decision process.
Aligning the messaging strategy and frequency goals for an advertising campaign means striking a balance between media, creative, timing, and repetition to drives results—from when an audience first becomes aware of product or service, through the decision to purchase.
Find out how and why it works in a free white paper. Complete the form to the left, and we’ll send you the white paper, 3 Tips to Align Local Advertising with the Consumer Decision Process.