Avenue Right Named Finalist for 2011 Red Herring Top 100 North America Award
May 19, 2011
Advertising technology company Avenue Right has been selected as a Finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.
Local Media Buying Automation Tools Integrate Research and Contact Management
February 10, 2011
With an interactive database of local consumer advertising opportunities in traditional and online media channels, Avenue Right’s web-based media buying software saves media buyers on average 25% of their time in the research and planning process. The release of Avenue Right 3.3.1 introduces advanced search functionality, additional campaign targeting capabilities, and more options for managing and accessing media outlet contacts.
Avenue Right Releases Media Buying Reconciliation Feature
December 16, 2010
Avenue Right provides the first on-demand platform that allows media buyers to plan, buy, reconcile, and report on local advertising across traditional and online media channels. The release of Avenue Right 3.3 brings functionality for electronic reconciliation of advertising schedules, including make-goods and refunds, and introduces Ideas Avenue where users can connect with each other and the Avenue Right product team.
Avenue Right Releases Version 3.2 of Local Media Buying Automation Platform
September 10, 2010
Avenue Right’s web-based media buying software streamlines and automates the process of planning and buying local advertising, across online and offline media channels. The release of Avenue Right 3.2 brings enhancements to the tools that enable buyer-seller communication via the local media buying automation platform.
Version 3.0 of Media Buying Automation Platform Released
May 10, 2010
To keep up with a changing media landscape and deliver targeted advertising messages, media buyers need access to real-time market information, automation tools, and a central platform to manage their activity across media channels. That’s the premise behind Avenue Right’s web-based media buying software, and the release of version 3.0 brings even greater flexibility in working with various media channels and measurements.
Technology Company Avenue Right Delivers Online Audiences Insights Using Quantcast
April 29, 2010
To help media buyers find, segment, and evaluate their target audience, Avenue Right has integrated online audience service Quantcast®. This effort allows users of Avenue Right’s web-based media buying software to view and compare expanded audience information for online media properties, side by side with offline media, using a consistent measurement across media channels.
Radio Advertising Bureau President & CEO Jeff Haley Joins Avenue Right Board of Directors
February 23, 2010
RAB President & CEO Jeff Haley has been elected to serve on the Board of Directors for marketing technology company Avenue Right.
Cable TV Added to Local Media Buying Platform
January 28, 2010
Avenue Right adds cable television to media buying platform, allowing users to include cable ads in their multi-channel consideration sets and campaign plans.
Media Buying Software Powered by Platform
October 14, 2009
Avenue Right’s web-based media buying software combines technology and services to streamline the process of planning and buying local advertising media. This October marks the one-year anniversary of the product launch and the biggest feature release to date, thanks to a user base of over 800 local advertisers giving insight into how media planning and buying should be done these days.
Media Tools That Make It Easy to Sell Advertising — On- or Offline
September 17, 2009
Avenue Right’s web-based media buying software helps media sellers respond to information and proposal requests from advertisers quickly and easily.
Web-Based Software Automates Media Buying for Ad Agencies
December 5, 2009
Marketing technology company Avenue Right combines technology and managed services to streamline a business process for advertising agencies—media buying.