Advertising technology company Avenue Right announces the release of version 3.3 of its web-based media buying software. It’s the first on-demand platform that allows media buyers to plan, buy, reconcile, and report on local advertising in both traditional and online media channels.
To keep up with a changing media landscape and deliver targeted advertising messages, media buyers need access to real-time market information, automation tools, and a central platform to manage their activity across media channels.
That’s the premise behind Avenue Right’s web-based media buying software, and the release of version 3.3 brings functionality for electronic reconciliation of advertising schedules, including make-goods and refunds.
Whether buying local broadcast or cable TV, radio, print, online, or out-of-home advertising, Avenue Right’s integrated approach lets media buyers see where they are getting the most value based on audience delivery and budget, optimize the media mix accordingly, and communicate that value to their clients or business stakeholders.
“The media landscape is fragmented and more targeted,” says Brian Gramer, Avenue Right founder & CEO. “The platform increases efficiencies in the buying process by leveraging automation technology, and empowers decision-making by integrating data directly into the media buying process.”
Challenging the complex legacy processes of planning and buying media, the platform delivers not only real-time information about a local advertising marketplace, but also the tools media buyers need to make that information actionable and manageable.
Avenue Right increases efficiency in the media buying process by automating manual, administrative processes and providing a central location to manage and report on all the information related to a media buy.
Avenue Right’s web-based media buying software streamlines planning and buying processes through access to a comprehensive database of local advertising opportunities, electronic RFP and media scheduling tools, contact management, dashboards, reporting, and now, electronic reconciliation.
This electronic reconciliation feature will save media buyers time in keeping track of which ads ran as scheduled (and those that didn’t), and help simplify accounting with invoice summaries for easy reference. Media buyers can log make-goods and refunds from media outlets and use them in future campaigns.
Release 3.3 also includes new customer portals where Avenue Right users can find basic and advanced training documents and videos, vote on ideas and feature suggestions, and communicate their product ideas directly to the Avenue Right team.
Avenue Right is an affordable and pragmatic solution that serves small to mid-size ad agencies and businesses that buy a mix of online and traditional media for local and regional advertising campaigns.
The platform connects media buyers and sellers in real-time, saving time through automation and providing the tools needed to gather, analyze, and act on information about an advertising opportunity or marketplace.