Fargo, ND (May 19, 2011) Advertising technology company Avenue Right has been selected as a Finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.
Avenue Right’s technology connects media buyers and sellers to streamline the process of planning and buying local advertising, in any media channel. Avenue Right’s web-based media buying software enables consistency and transparency in purchasing both online and offline advertising, providing the information and tools to help advertisers navigate and respond to a changing media landscape.
Finalists for the 2011 edition of the
Red Herring 100 North America award were evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, management strength, execution of strategy, and integration into their respective industries.
"This year was very rewarding," said Alex Vieux, publisher and CEO of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Avenue Right shows great promise and therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring North America. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact."
To earn its place on the list of finalists, Avenue Right tackles the problem of inefficiency and the need for comprehensive information in the business of local advertising.
Media buying without technology takes hours of manual, administrative tasks—researching a market, sending out RFPs, compiling information on available advertising inventory, managing transactional communications, entering data into multiple systems to finalize the buy.
Avenue Right’s media buying software presents a new way to buy and sell local advertising, using the research, communication, and information management tools that internet technology provides.
Avenue Right serves small to midsize businesses that advertise locally and regionally, streamlining the planning and buying process by combining a database of 49,000+ local media outlets (US only) with an automated RFP process, collaboration tools, and contact management. Learn more about
media buying automation.
Industries represented in the competition include telecommunications, security, Web 2.0, software, hardware, biotech, and mobile. The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. Winners will be announced at a special awards ceremony the evening of June 15 at the Red Herring North America Forum in Hollywood, California, June 13-15, 2011.