Remarketing is a buzzword in online advertising right now. Remarketing, in its simplest terms, is when a visitor goes to a website and visits a specific page or set of pages(pre-defined by the advertiser), and then in subsequent browsing sessions is followed around by an ad from that website.
Great ad spend is determined by the audience the medium can deliver and the business’ ability to capture that audience, whether it be sales or list building.
Google has become the go to for consumers looking for products and services. If your business is not listed near the top of the search results for a particular keyword, your business will likely not be seen or considered.