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Most radio reps will tell you that you need to spend thousands of dollars to get any impact with an advertising schedule on radio…and as much as they would all like this to be true there are many small businesses that don’t have a large advertising budget.
It's true, people watch less TV nowadays. It's also true that 99% of households own at least one TV, 56% of Americans still pay for cable, and the TV is on for 6 hours and 47 minutes per day per household. As technology changes, traditional media sources (TV, radio, newspaper) are changing. Don't be fooled, TV-advertising has been and continues to be a great way to advertise your business.
With all of the shiny, new objects available in the advertising world, radio may not feel like the right medium for your business to run on...