45 Resources for Local Advertising & Media Buying
Posted by Jessie Johnson on Mon, Aug 16, 2010 @ 06:34 PM
Lists are good. They tell us what groceries to buy, what projects are due this week, what’s left to do to finish the upcoming media buy. Here’s a list of 45 top resources on local advertising and media buying. It covers local radio, television, print, and online advertising, with links to industry news and commentary, media calculations, and industry associations.
Radio
Radio Advertising Bureau
1. The Radio Marketing Guide
2. Radio Facts
3. Radio Studies and Research
4. Radio Ad Lab
5. Radio Ink - Radio Management & Marketing Trade Pub
6. Arbitron Radio Reference Library
7. Audio Graphics - New Media for the Radio Industry
8. Radio-Info.com - “Radio’s Online Community”
Television
Cable Advertising Bureau
9. Why Cable 1st?
10. Ratings/Industry Snapshots
11. CAB Diversity Marketing Center
12. Local Cable FAQs
Television Bureau of Advertising
13. Planning & Buying
14. Market Profiles
Nielsen
15. Television Ratings & Rankings
16. Nielsen Ratings 101 Video Series
17. Reports - Research & Studies from The Nielsen Company
Print
Newspaper Association of America
18. Advertising Resources
19. Audience Resources
20. Smaller Market Newspapers Resources
21. Trends & Numbers
Audit Bureau of Circulations
22. Media Buyer Support Center
23. eCirc database
24. Audience-FAX - Newspaper Audience Reporting (Audit Bureau of Circulations, Newspaper Association of America, and Scarborough Research) - Free Registration
Magazine Publishers of America
25. Advertising & Publishers Information Bureau (PIB)
26. Research
Online & Interactive
Interactive Advertising Bureau (IAB) 27.
Ad Standards & Creative Guidelines
28.
Measurement Guidelines 29.
Ad Unit Guidelines 30.
Social Media Guidance 31.
Insights & Research
Local
32.
BIA/Kelsey Local Media Watch Blog
33.
Scarborough Research – Free Studies
Media Math/Calculations
34. CAB Media Math Calculator
35. SRDS Media Planning & Buying Calculators
36. ClickZ CPM Calculator
Industry News & Other Resources
37. Mediaweek
38. SecondWindOnline
39. MediaBuyerPlanner
40. MediaPost
41. American Advertising Federation (AAF) SmartBrief Newsletter
42. American Association of Advertsing Agencies (4As) SmartBrief Newsletter
43. iMediaConnection - Media Strategies
44. ClickZ - Media Strategy Column
45. MobiAdNews – Mobile Advertising
Know of a good local advertising resource that wasn’t covered here? Link to it in the comments. Be sure to check out our Media Buying Resource Library for the latest white papers and case studies covering multi-channel media buying that reaches the local consumer audience.