Avenue Right Regional Winner of Competition for Emerging Companies
Posted by Jessie Johnson on Mon, Nov 01, 2010 @ 09:59 PM
Advertising technology company Avenue Right has been recognized as an innovator in the marketplace. The company is a regional winner of FundingPost’s Pitching Across America™ competition which identifies the hottest emerging technology companies and connects them with investors across America. Avenue Right provides the first on-demand software to streamline and automate the process of planning, evaluating, and buying local advertising, across multiple media channels.
The competition was judged by a panel of 100+ venture capitalists and angel investors whose goal was to select the top 50 emerging companies nationwide.
Judging criteria included professionalism, development stage, customers and revenue, competitive advantage, marketplace need, probability of success, and whether the company is “VentureWorthy.™”
Avenue Right’s technology increases efficiencies in the media buying process through automation and centralized information management.
Media planning used to require hours of manual, administrative tasks—market research, the RFP process, compiling information on available advertising inventory, managing communications, entering data into multiple systems to finalize the media buy.
Avenue Right streamlines these processes into a centralized platform where media buyers can quickly find the right local advertising opportunities, put together a media plan, gather information, and execute and report on that media buy. The real-time platform helps media buyers keep up with a changing media landscape and deliver targeted advertising messages more efficiently.
Read more about Avenue Right's media buying software, or learn more about the Pitching Across America competition and this year’s winners.