OOH Advertising—Benefits & Resources
Posted by Jessie Johnson on Thu, Jan 27, 2011 @ 10:39 AM
OOH (or Out of Home) advertising is any advertising that reaches consumers outside their homes, such as billboards, bus stops, and those loud and splashy ads on the back of the bathroom stall door.
For media buyers, location is everything. 
In most cases OOH offers broad reach along with very specific location targeting, such as the all-night diner off the next freeway exit. Here are a few examples of OOH advertising formats:
- Billboards (print and digital)
- Street furniture (benches, information kiosks)
- Transit centers (airports, taxis, busses)
- Cinema
- Alternative (product packages, golf courses, stadiums, airborne)
CPM is usually low, the ad is available 24/7, and unique formats such as digital OOH can be high-impact.
OOH Resources
The industry’s Outdoor Advertising Association of America (OAAA) provides a number of resources on OOH advertising, including
And if you’re just getting started with OOH, be sure to read Clear Channel’s white paper, How Out of Home Advertising Works.
What are your favorite OOH advertising resources? Join in the conversation--sign up today to be a member of adve.nu, an online community for local advertisers.
* Photo Credit: Colin from Los Angeles. Iowa TruckStop Billboard via Wikimedia Commons.