Great ad spend is determined by the audience the medium can deliver and the business’ ability to capture that audience, whether it be sales or list building. All too often a business will make quick ad placement decisions without being prepared to capture that interest and build their own hyper targeted audience for remarketing.
Fortunately, with a little planning and diligence, today there are many ways for business’ to build audience and extend the life cycle of their ad dollar through remarketing. A few methods to consider:
· Drive the audience to your store and your POS system
· Drive the audience to a form to collect their email address and/or phone number
· Drive the audience to your website to collect their IP address
· Drive the audience to Like or Follow your social media profiles
Whether you prefer offline or online advertising, it is critical for businesses today to have a remarketing strategy that uses ad spend to not only drive audience, but also build audience.