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Latest Posts
Media Buying for the Small Business, Made Simple
What an Airline Ticket Can Teach Us about Media Buying
Why Information Should Always be Free for the (Media) Buyer
The Perfect Media Plan in 7 Steps
Why Automate Your Media Buying?
How to Create an Effective Media Mix for Local Advertising
A Three-Minute Guide to Ethos, Pathos, and Logos in Advertising
Market Forces & Media Buying Automation
Advertising vs. Marketing: Which Works Best for Small Businesses?
Why Your Business Should Advertise Both Online and Offline
Media Buying Automation Blog
Current Articles
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Media Buying for the Small Business, Made Simple
What an Airline Ticket Can Teach Us about Media Buying
Why Information Should Always be Free for the (Media) Buyer
The Perfect Media Plan in 7 Steps
Why Automate Your Media Buying?
How to Create an Effective Media Mix for Local Advertising
A Three-Minute Guide to Ethos, Pathos, and Logos in Advertising
Market Forces & Media Buying Automation
Advertising vs. Marketing: Which Works Best for Small Businesses?
Why Your Business Should Advertise Both Online and Offline
Meet Mabel, MultiTasking Media Buyer
What Media Buyers Measure
Finding the Common Denominator in MultiChannel Media Buys
A Simple Media Planning Template
10 Questions that Help Define a Target Audience
Transparency in the Business of Media Buying
How to Target an Audience using Media Buying Automation
On Building Faster Horses
Optimum Scheduling for Radio Advertising: Frequency is Key
The Myth of Gross and Net Rates in Media Buying
How Far is Too Far in Advance for Media Planning?
20 Advertising & Media Blogs You Should Read
Traditional Media Outlets Need to Embrace Transparency...Fast!
3 Bs for Creating a Killer Advertising RFP
Trust Your Gut to Find Your Audience
Use Technology to Stretch Your Advertising Budget
Buying Media? There's No One-Size-Fits-All
Stretch Your Advertising Budget: Mind the Gap
How to Stretch an Advertising Budget
7 Considerations for Multi-Channel Media Buying
Automation Tools Integrate Media Research & Contact Management
Local Print Advertising--Resources & Benefits
OOH Advertising—Benefits & Resources
Local Online Advertising—Benefits & Resources
Local Television Advertising—Benefits & Resources
Local Radio Advertising—Benefits & Resources
5 Resources for Multi-Channel Local Advertising
What is Media Buying Automation?
9 Things to Communicate with Your Advertising Creative Team
The Media Buying Archae/Futurologist
Bringing Media Buyer-Seller Relationships into the 21st Century
7 Posts on Local Advertising
The Real-Time Revolution in Media Buying
Reconcile Online & Offline Advertising with Avenue Right 3.3
Advertising Inventory and Rates: Part 2 - Negotiation
Advertising Inventory and Rates: Part 1 - Supply and Demand
Are Value-Adds Valuable?
Tips on Timing & Placement in Media Buying
Understanding Reach, Frequency, & Relevancy in Media Buying
How to Measure Multi-Channel Media Buys Using CPM
Avenue Right Regional Winner of Competition for Emerging Companies
Automation in Advertising & Media Buying–It’s Inevitable
Where Is Your Target Audience?
Media Buying, Technology Adoption, & Automatons: An Interview Excerpt
From Advertising Message to Consumer Action–A Framework
7 Cardinal Virtues of Media Buyers
45 Resources for Local Advertising & Media Buying
Leveraging the Medium to Deliver the Advertising Message
Startup Tour Stops in Fargo to Talk Advertising, Entrepreneurship
Local Advertising and the Consumer Decision Process
Media Buying (and Selling) Made Simple
Why Real-Time Matters to Media Buyers
Version 3.0 of Media Buying Automation Platform is Here!
Avenue Right Delivers Online Audiences Insights Using Quantcast
Real-Time Database Helps Media Buyers Simplify, Streamline
Case Study – Media Outlet Database Saves Agency 25% Research Time
RAB President & CEO Jeff Haley Joins Avenue Right Board of Directors
Tacks on the Wall: Finding (and Fitting) Your Target Audience
Tell the Courier to Fax Me: Adapting to Changing Technology
Information Collection, Visibility, and the Value of Simplicity
Cable TV, Rate Card Management, Search Tags to Kick Off 2010
Media Buying Efficiency: A Case Study
Media Buying Meeting Includes Agencies, Media Outlets
Technology & Media Buying in 2010
Right Message, Right Person, Right Time
3 Ways to Organize An Advertising Campaign
9 Circles of Media Buying Hell, Almost
Why Multi-Channel Matters
Is Perfect Reach Perfectly Impossible?
Changing Media Changes Behavior
Feature Release Includes Media Templates, Campaign Dashboard
A Modern Approach to Media Buying
Media Tools that Make It Easy to Sell Advertising—On- or Offline
Customizable POs, File Cabinet Released
Aristotle & Advertising: A 6-Step Content Strategy
Fargo a Good Place to Start
Latest Product Release brings Enhancements to Media Planning Process
Avenue Right Launches Media Buying Software
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