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Media Buying Automation Blog

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Media Buying for the Small Business, Made Simple

What an Airline Ticket Can Teach Us about Media Buying

Why Information Should Always be Free for the (Media) Buyer

The Perfect Media Plan in 7 Steps

Why Automate Your Media Buying?

How to Create an Effective Media Mix for Local Advertising

A Three-Minute Guide to Ethos, Pathos, and Logos in Advertising

Market Forces & Media Buying Automation

Advertising vs. Marketing: Which Works Best for Small Businesses?

Why Your Business Should Advertise Both Online and Offline

Meet Mabel, MultiTasking Media Buyer

What Media Buyers Measure

Finding the Common Denominator in MultiChannel Media Buys

A Simple Media Planning Template

10 Questions that Help Define a Target Audience

Transparency in the Business of Media Buying

How to Target an Audience using Media Buying Automation

On Building Faster Horses

Optimum Scheduling for Radio Advertising: Frequency is Key

The Myth of Gross and Net Rates in Media Buying

How Far is Too Far in Advance for Media Planning?

20 Advertising & Media Blogs You Should Read

Traditional Media Outlets Need to Embrace Transparency...Fast!

3 Bs for Creating a Killer Advertising RFP

Trust Your Gut to Find Your Audience

Use Technology to Stretch Your Advertising Budget

Buying Media? There's No One-Size-Fits-All

Stretch Your Advertising Budget: Mind the Gap

How to Stretch an Advertising Budget

7 Considerations for Multi-Channel Media Buying

Automation Tools Integrate Media Research & Contact Management

Local Print Advertising--Resources & Benefits

OOH Advertising—Benefits & Resources

Local Online Advertising—Benefits & Resources

Local Television Advertising—Benefits & Resources

Local Radio Advertising—Benefits & Resources

5 Resources for Multi-Channel Local Advertising

What is Media Buying Automation?

9 Things to Communicate with Your Advertising Creative Team

The Media Buying Archae/Futurologist

Bringing Media Buyer-Seller Relationships into the 21st Century

7 Posts on Local Advertising

The Real-Time Revolution in Media Buying

Reconcile Online & Offline Advertising with Avenue Right 3.3

Advertising Inventory and Rates: Part 2 - Negotiation

Advertising Inventory and Rates: Part 1 - Supply and Demand

Are Value-Adds Valuable?

Tips on Timing & Placement in Media Buying

Understanding Reach, Frequency, & Relevancy in Media Buying

How to Measure Multi-Channel Media Buys Using CPM

Avenue Right Regional Winner of Competition for Emerging Companies

Automation in Advertising & Media Buying–It’s Inevitable

Where Is Your Target Audience?

Media Buying, Technology Adoption, & Automatons: An Interview Excerpt

From Advertising Message to Consumer Action–A Framework

7 Cardinal Virtues of Media Buyers

45 Resources for Local Advertising & Media Buying

Leveraging the Medium to Deliver the Advertising Message

Startup Tour Stops in Fargo to Talk Advertising, Entrepreneurship

Local Advertising and the Consumer Decision Process

Media Buying (and Selling) Made Simple

Why Real-Time Matters to Media Buyers

Version 3.0 of Media Buying Automation Platform is Here!

Avenue Right Delivers Online Audiences Insights Using Quantcast

Real-Time Database Helps Media Buyers Simplify, Streamline

Case Study – Media Outlet Database Saves Agency 25% Research Time

RAB President & CEO Jeff Haley Joins Avenue Right Board of Directors

Tacks on the Wall: Finding (and Fitting) Your Target Audience

Tell the Courier to Fax Me: Adapting to Changing Technology

Information Collection, Visibility, and the Value of Simplicity

Cable TV, Rate Card Management, Search Tags to Kick Off 2010

Media Buying Efficiency: A Case Study

Media Buying Meeting Includes Agencies, Media Outlets

Technology & Media Buying in 2010

Right Message, Right Person, Right Time

3 Ways to Organize An Advertising Campaign

9 Circles of Media Buying Hell, Almost

Why Multi-Channel Matters

Is Perfect Reach Perfectly Impossible?

Changing Media Changes Behavior

Feature Release Includes Media Templates, Campaign Dashboard

A Modern Approach to Media Buying

Media Tools that Make It Easy to Sell Advertising—On- or Offline

Customizable POs, File Cabinet Released

Aristotle & Advertising: A 6-Step Content Strategy

Fargo a Good Place to Start

Latest Product Release brings Enhancements to Media Planning Process

Avenue Right Launches Media Buying Software