Local advertising continues to evolve and become more complex.
Media buying can bring hours of cumbersome, manual tasks—researching a market, sending out RFPs, meeting with media sales contacts, compiling information, managing communications, and entering data into multiple systems to compare proposals and decide on the best advertising options.
Small business owners just don’t have that kind of time.
But without a large advertising budget, it’s difficult to find agency representation for media buys, or to access the tools to navigate the changing media landscape and buy advertising with confidence.
AdAssistant, Avenue Right’s web-based media buying automation technology, gives small businesses the information and tools to take control of their advertising, no matter the budget.
A Nue Way to Buy Media
With any media mix, the media buying process is made more efficient, accurate, and effective through automation.
Media buying automation means using technology to streamline the media planning and buying processes and eliminate cumbersome operational tasks. It drives down the cost of advertising and helps media sellers better compete for business—this means you save time and money.
The Advantages of Media Buying Automation
Avenue Right's AdAssistant helps small business owners cut through the clutter and save time planning and buying local advertising, in any media channel.
Whether it’s a $2,000 or $2 million advertising budget, AdAssistant gives you the tools you need to take control of the most important part of your business—getting customers.
- Comprehensive database of local advertising opportunities in both traditional and online media channels.
- Automated advertising RFP and rate request tools.
- Central location to manage media contacts, market information, and media buying activity, with data integrated into decision-making process.
- Real-time communications with media sellers from within your ad assistant account.
- Get answers and advice. Avenue Right’s Media Analysts are online and on the phone, ready to walk you through the miscellany of media buying.
- Streamlined media buying operations mean no administrative overhead or paperwork!
- Ease of implementation and use. Avenue Right’s web-based media buying software and services are accessible from any computer with an internet connection.
- Flexible, affordable subscription options and service plans mean you can access AdAssistant when you need it.
AdAssistant streamlines the process of planning and placing local advertising. Automation technology saves time otherwise spent in manual, repetitive tasks so you can focus on the activities that bring the most value to your business.
Find out how AdAssistant can help you plan and buy local advertising effectively, increase ROI on advertising spend, and get the exposure needed to boost sales for your business. Get started today!