Download media buying and advertising white papers and read up on how to maximize the ROI of your advertising campaigns and increase efficiency in planning and buying multiple media. Get tips on negotiating advertising rates, reaching your target audience with relevant ads, and measuring the impact of your campaign across multiple media types.

• CPM: The Common Denominator in Media Buying
  The media measurement CPM provides a central framework for evaluating traditional and online advertising opportunities available in a local market. Learn how to use CPM as the common denominator in your media buying, and check out some sample formulas for converting traditional media measurements to CPM.
• 3 Tips for Aligning Local Advertising with the Consumer Decision-Making Process  
  A balance of media, creative, timing, and repetition drives a consumer from awareness to purchase. Learn how to optimize the media mix based on messaging strategy, timing and delivery of the advertisements, the product, and the target audience.    
• 7 Steps to an Effective and Measurable Multi-Channel Advertising Campaign    
  Multi-channel advertising helps media buyers extend reach, target local audiences more effectively, provide greater frequency and better measurability, and increase the impact of an advertising campaign.