By Avenue Right | Tags: Advertising, adwords, Google, pay per click, ppc, Yellow Pages
Let’s face it, the phone book is an item of the past. When is the last time you or someone you know picked up a phone book to do anything besides chuck it in the trash? What was once a must-use medium for retail and service businesses is now utterly useless. As Google and online directories have evolved, the yellow pages have gradually become less relevant. According to recent research from Pew Research Center, 77% of Americans now own smart phones. As a result, most of us have a better, faster, smarter phone book right in our pockets. A simple search on your smart phone can give you instant access to information like menus, pricing, reviews, maps, and all the necessary information that can help you as a consumer make an informed choice when searching for products and services.
As an advertiser, you can make an impactful impression on your potential customers by being visible on Google. Amazingly, some businesses still have not made this connection and continue to advertise in mediums like the yellow pages! Some with large ads that cost thousands per month. But, for a fraction of the price for many yellow page ads or other traditional media, you can have great visibility and results with Google. For as little as a few hundred dollars a month, using Google Adwords paid search (pay per click) can give you an immediate and lasting impact. Part of the beauty of advertising with Google Adwords is that you are only charged when someone clicks on your ad. This type of platform can give you the peace of mind that your advertising dollars are producing noticeable results.
Thousands of people actively search for the products and services you offer on a daily basis. If consumers do not see your listing near the top of the first page of their search results, they are most likely not going to see or consider your business. Just having a website, even a great website, is not enough. Make sure your business is listed where consumers can see you so you become part of the buying conversation.
Find out how Avenue Right can get you in the game with Google for less than you might think!