Instagram: Where Awareness and Engagement Collide
It’s the year 2017. Social-media platforms (and digital platforms alike) are being used more than ever and show no signs of slowing down. In 2010, Instagram was launched as a photo-sharing app for users to showcase their awesome lives via photo. As we said, it’s the year 2017, and much has changed since Instagram’s debut. Today, there are over 600 million Instagrammers interacting with one-another day-in and day-out and that number will only rise as time and technology advance.
So why should Instagram be a part of EVERY business’ advertising-budget? Well, to start, besides the 600 million active users, there are over 15 million registered businesses on Instagram. Regardless of whether your business is B2B or B2C, there are millions of active users in your target market. In March of 2017 alone, over 120 million users visited a website, got directions, called, emailed, or direct-messaged to learn about a business based on an Instagram ad. To top it off, Instagram is estimated to have brought in $1.53 billion in global mobile ad revenue in 2016.
Since being acquired by Facebook in 2012, Instagram ads can be managed through the Facebook ad-manager, allowing for great transition and duplication between platforms. In the modern society we live in, Instagram’s capability to display messages by picture and video captivates your target-audience’s attention and promotes engagement. Instagram (and social media advertising in general) allows you to customize a budget that works for you and uses in-platform analytics to report where your money is being spent. Social-media advertising is a place that serves as a medium to engage with customers, create a unique message, and can have an exponential reach with your audience. So, what are you waiting for!? There are 600 million people and 15 million businesses waiting for you.