/ Traditional media

We have bought this market for four decades.

Whether it is traditional TV, radio, newspaper, or billboards, we have the experience, expertise, and know how to get your advertising on the right avenue.

With so many different mediums competing for your advertising dollars, let us take the guesswork out of the decision. We use our experience and knowledge of each market and medium we buy in order to maximize your purchases.

The process is part science, part know how, and pure experience. We use both quantitative and qualitative data to determine the best demographic and geographic markets for reaching your buyers.

Traditional avenues we buy

  • Broadcast TV
  • Cable TV
  • Broadcast radio
  • Newspaper
  • Local and national magazines
  • Static billboard
  • Digital billboard

Ratings, read properly

Ratings tell us how many people watch a given program, broken down by age range and gender. We use that data alongside individual program rates to work out which programs deliver the most of your audience for the least money.

Set top box data has made that far more accurate and far more timely than the old diary system. We can now see how many people watched Saturday night by the following Tuesday, which means decisions get made on evidence rather than on reputation.

Common questions

Is traditional media still worth buying?

For some audiences and some programming, yes. Live sports, local news, and event programming still deliver large audiences. We will tell you when it fits and when your money is better spent elsewhere.

Do you charge a commission on media?

We do not require contracts, retainers, or monthly fees. Pricing is discussed openly before anything is booked so you know exactly what you are paying for.

More answers on the FAQ page.

Let's talk.

Owner led, in Fargo, ND. No junior account managers, no contract trap. Tell us what you are running today and we will tell you what we would change.