/ Articles
What we have learned buying media.
No trend pieces. These are the things clients ask us about most often, written out properly so you can decide for yourself.
- 01Top 4 Benefits of Digital Advertising for Your BusinessDigital advertising can help take your business up a level. Here are four advantages worth understanding before you spend a dollar.
- Advertising
- Digital Media
- 02Google Ads: 5 Things You Need to Know Before Running a CampaignGoogle Ads can be an incredible driver for your business if it is set up and optimized correctly. Here is what to settle before you launch.
- Google Ads
- Search Advertising
- Search Engine Marketing
- 03Leverage Connected TV and Streaming Video for a More Efficient Ad SpendConnected TV and streaming video let you reach a defined audience with guaranteed views, often at a fraction of broadcast cost.
- Connected TV
- Hulu
- OTT
- 04How TV Ratings Have EvolvedRatings decide where TV money goes. Here is how the data got from mailed paper diaries to set top box measurement, and why it matters to advertisers.
- Media Buying
- TV Advertising
- TV Ratings
- 05The Power of YouTubeYouTube lets you target precisely and, in most formats, pay only when someone actually watches. Here is why that is unusual in advertising.
- Digital Media
- Online Advertising
- Video
Want this applied to your business?
Every article here started as a conversation with a client. Start yours, and we will tell you which of these actually apply to you.