Hulu, YouTube, Pandora, Spotify, Connected TV, on-demand, and other streaming options have taken over as preferred forms of receiving content.
Consumer habits are changing rapidly. The good news is reaching consumers on these digital platforms has become a much easier prospect. Additionally, we are now able to target which groups see or hear our ads. Targeting by filters such as geography, age-range, and income levels, while getting guaranteed views and/or impressions make digital advertising a much more efficient vehicle for delivering ads. Where traditional buys are more of a shotgun approach, digital video and audio can be a highly targeted and much more effective process.