/ Streaming and connected TV
Guaranteed views, not a shotgun spread.
Hulu, YouTube, Pandora, Spotify, Connected TV, and on demand have taken over as preferred ways of receiving content. The good news is that reaching those viewers has become far easier and far more precise.
Consumer habits are changing rapidly. We are now able to target which groups see or hear your ads, filtering by geography, age range, and income level, while getting guaranteed views and impressions. That makes digital video and audio a far more efficient vehicle for delivering ads.
Where traditional buys are more of a shotgun approach, digital video and audio can be highly targeted and much more effective.
An example
Say you are a furniture retailer and the largest share of your customers are 40 to 60 year olds within 15 miles of your store. Rather than running on a broadcast station that reaches all ages up to 100 miles away, you can run on Connected TV, reach only that demographic, and get guaranteed views. Typically at a fraction of the cost of broadcast.
Where we place most often
Placement opportunities keep expanding. These are the platforms we buy most today.
- YouTube
- Hulu
- Pluto TV
- Samsung TV Plus
- Fubo TV
- HGTV Go
- ESPN
- AMC
- A&E
- Discovery
- TLC
- CBS News
- Pandora
- Spotify
Traditional TV still has a place
Live news, sports, and events still command big audiences, and certain demographics are still best reached there. But traditional viewership is declining while the cost to advertise is not, which is why we keep seeing budget move toward online delivery.
We plan across both so the decision is based on your audience rather than on habit.
Common questions
What is Connected TV?
Connected TV, or CTV, is advertising delivered to a television through an internet connection: a smart TV, a streaming stick, or a console. Unlike broadcast, it can be targeted by geography and demographic, and impressions are guaranteed.
Do I need a video produced first?
If you already run TV spots, they usually translate directly. If not, we work with vendors who produce professional video at a reasonable cost.
More answers on the FAQ page.
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