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What we have learned buying media.
No trend pieces. These are the things clients ask us about most often, written out properly so you can decide for yourself.
This blog exists because clients kept asking the same good questions. What does a small business website actually need? How does a Google Ads budget get spent? Is Connected TV worth it for a local business? Rather than answer with opinions, we write out what we have seen work for real advertisers, with the reasoning attached.
Every article is written by the people who plan campaigns and build websites for Fargo area businesses every week. You will find pieces on website builds, Google Ads, streaming and Connected TV, YouTube, and traditional media. Start with the one closest to the decision you are facing, and if you would rather talk it through, the conversation costs nothing.
- 01What a Small Business Website Needs in 2026Most customers now meet your business on a screen before they meet you in person. Here is what separates a website that wins that moment from one that loses it.
- Website Design
- Web Development
- SEO
- 02Top 4 Benefits of Digital Advertising for Your BusinessDigital advertising can help take your business up a level. Here are four advantages worth understanding before you spend a dollar.
- Advertising
- Digital Media
- 03Google Ads: 5 Things You Need to Know Before Running a CampaignGoogle Ads can be an incredible driver for your business if it is set up and optimized correctly. Here is what to settle before you launch.
- Google Ads
- Search Advertising
- Search Engine Marketing
- 04Leverage Connected TV and Streaming Video for a More Efficient Ad SpendConnected TV and streaming video let you reach a defined audience with guaranteed views, often at a fraction of broadcast cost.
- Connected TV
- Hulu
- OTT
- 05How TV Ratings Have EvolvedRatings decide where TV money goes. Here is how the data got from mailed paper diaries to set top box measurement, and why it matters to advertisers.
- Media Buying
- TV Advertising
- TV Ratings
- 06The Power of YouTubeYouTube lets you target precisely and, in most formats, pay only when someone actually watches. Here is why that is unusual in advertising.
- Digital Media
- Online Advertising
- Video
Want this applied to your business?
Every article here started as a conversation with a client. Start yours, and we will tell you which of these actually apply to you.